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This site bike.uiowa.edu has the following on the web site, "For the Winter Warrior Challenge, whcih starts Nov." We observed that the webpage also said " Bundle up and win prizes from local bike shops and more! Join Bike Friends at the University of Iowa! Rides are Sundays at 4 pm See their Facebook page for more information." It also stated " Why Bike on Campus? Biking is one of the most reliable and environmentally-friendly ways to travel around the University of Iowa. When you ride your bicycle to work or class, you reduce traffic and save money." The header had University Iowa Office Sustainability energy climate green house gas built environment food recycling waste reduction water transportation housing office classroom education engineering student research health lifestyle news events faculty staff outreach bicycle as the highest ranking keyword.