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This site iemweb.biz.uiowa.edu has the following on the web site, "What is the IEM? IEM in the News." We observed that the webpage also said " The Iowa Electronic Markets is a futures market run for research and teaching purposes." It also stated " Traders can buy and sell real-money contracts based on their belief about the outcome of an election or other event. Using this wisdom of crowds, the price of a contract at any given time is a forecast of the outcome. Ethanols next breakthrough? Hillary Clint." The header had Integrity as the highest ranking keyword. It was followed by Innovation, Impact, and Iowa which isn't as ranked as highly as Integrity. The next words the site used was Tippy College of Business. Tippi College was also included but might not be seen by search crawlers.